You’ve put a lot of effort into designing and creating your Christmas market, but you’re not sure how to promote it. Christmas market promotion is a very important element in the success of your Christmas trade.
You should make an impact on your customers, and at the same time try to entice new customers. Here are a few tips on how to promote your Christmas market effectively.
Make sure your website is optimized for conversions
It’s no secret that many people look at a website before they decide to visit a market, so it’s important to ensure you have a clear call to action and relevant information on your homepage.
Use keyword research tools like Google Trends or Ahrefs to identify what keywords visitors are searching for when they come to your site. The more relevant you can make your content, the higher conversion rates you’ll see.
Make sure your website is as optimized and user-friendly as possible. Use everything you can from A/B testing to split-testing, and make sure each page has all the information that visitors need.
The earlier you start marketing, the more successful your campaign will be. If you’re promoting a Christmas market in December, then that’s one month of work compared with two months if you promoted it in November. It’s better to promote early because people have time to prepare their homes for Christmas and shop around.
Use social media
Post pictures and videos on Instagram and Twitter with the hashtag #christmasmarket so other users will be able to find you easily through search engines like Google or Facebook’s Graph Search feature. Look at competitors’ posts too, you’ll probably be able to learn something from them.
If you need help with social media management you can use various companies which are available online such as PosterMyWall which is an online poster maker that will create social media content for you.
Get local press coverage
The best way to do this is by contacting local newspapers or even TV stations and asking them to write about your event.
If there isn’t any interest from local media then try approaching trade magazines which may be interested in featuring stories about events happening around the country during the festive season. Try creating an email list of journalists so that when they need information about events taking place in their area they can contact you directly.
Try influencer marketing
You can use influencer marketing tactics to promote your Christmas market stall. You could share ideas on social media, with photos of your stall plus some of the products available for sale. This strategy is particularly effective if you have some high-profile influencers who are into crafting or other similar hobbies that relate to the products you sell.
You could also give them an exclusive discount code so that they’ll get 10% off their purchase if they mention it on social media so that their followers see it too!
Create a sense of urgency and scarcity
The most important thing to remember when promoting your Christmas market is that people need to feel like there is something special about it. If they don’t feel like they have time to shop, they won’t go. So give them a compelling reason to spend their time in one place rather than another.
One way you can do this is by creating a sense of urgency and scarcity around your Christmas market. If you have something exclusive or rare, then people will want to get involved, even if they don’t know anything about it yet.
For people to see your ad when they are searching for gifts for friends and family members, you should use pay-per-click advertising instead of organic searches from search engines like Google or Bing (which are free).
Pay-per-click advertising allows you to target ads at specific keywords or phrases that people might type into their search engine when they are looking for something specific like “Christmas gift ideas”.
Create generous deals and offerings
Christmas is a time for giving, so you can’t forget to give in return.
One way to spread the holiday cheer is by offering generous deals and offers at your market. Don’t just make money off of selling food and drinks. Create generous deals and offerings that will help people get into the spirit of the season.
Offer a free drink or some free snacks with every purchase or offer a gift with every single purchase. The latter option will be sure to attract more customers than just the ones who can afford it.
You could also offer additional discounts if you have a large number of loyal customers who come back year after year. If they have already purchased something from you before, offer them an additional 10% off their next purchase.
All in all, the best advice would be to promote your Christmas market early and often, in a variety of different ways. Be sure to take advantage of new media platforms as well. Finally, come up with creative ways to get the word out to as many people as you can.
Just remember that if you want your Christmas market to be a success, you’ll need a strong promotional campaign from the very start.