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Putting behind the poor performance and cold reception of their first ever smartphone, Amazon has announced the launch of the second generation Fire Phone that will be released in 2016. The company is certainly aware of the issues that they faced with the first generation Fire Phone and they are working on how they can improve the features and comeback in the market. The reports also claim that Amazon has gone back to the drawing board to ensure that they improve on the mistakes that they made and get more from the feedback and critical comments they have received.

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The company also understands that they cannot just launch a phone to bring more customers to their site and that they should also work on better distribution process. Many critics also claim that it will take some time for Amazon to realize that they need to come up with something that the customers want and not what they want.

Image Credit: Tech Stage

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